Research

Creating a useful and desirable new product is all about solving problems and satisfying user needs.

Understanding these through careful observation and first-hand experience forms the vital first step in our process.

We investigate competitor’s products, what features they offer and how they are used and try to identify opportunities for improvements or better approaches.

We research which technologies, materials and manufacturing processes are presently used or could be suitable, what relevant patents or other protections exist and which standards apply.

The findings from this activity are presented in a comprehensive report that informs the next stage.

Research,Product research,

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