Concept Generation

Now we begin to get creative.

Considering the research gathered and the objectives of the Design Brief we apply creative lateral thinking to come up with alternative approaches to the design challenges.

Selecting the most promising ideas we work through a series of Sketch Concepts exploring options for how your product could look, feel, work, be used, be manufactured and assembled.

Our pursuit of original and innovative ideas often results in patentable features for your product.

This stage is presented in a report that establishes the design direction for the next development phase.

Sketch ideas, Sketching,

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